So you've heard you need to do "link building" to help your website. Well, not all links are equally valuable. Apply this flow chart to a link (or a potential link you might attempt to receive) from a webpage and you will see how this link might help your website.
The value of the link first depends on the page on which the link appears.
Once we understand the page that contains the link, we can next determine how the link can help us.
Although this link probably won't help increase your search engine ranking, that doesn't mean it's worthless. Links like this can help people find your website and interact with you, buy your products or generate a lead. The value of these links largely are based upon the amount of traffic to the website on which it is found and where on the website this link appears- the more visits to the website and the more predominant the link on the webpage the more visits this can drive to your website.
This link could help increase your website's authority and increase your search engine rankings as a result. Even if all these factors are true, and the link can benefit your SEO efforts, not all links like this are equally valuable. Other factors such as the authority of the web page on which it is found and the anchor text that forms the clickable link can make this link even more valuable.
The BEST links to a website are valuable to visitors as well as search engines. Although technically a link with SEO value can help increase your ranking even if a human never uses it to find your website, the best links generate visitors too. The best link building strategy attempts to build links for humans that also help your SEO efforts.
Copyright © 2013 David Zimmerman. All rights reserved.
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